Football is the global game, and in Aotearoa New Zealand it is the largest participation sport, offering meaningful experiences and opportunities for everyone. From tamariki to seniors, community players to high-performance athletes, football connects people across all ages, backgrounds, and abilities. At New Zealand Football, our purpose is to enrich lives, connect communities, and inspire our future through high-quality football experiences. Our vision is to unite communities and inspire generations through the game we love. Te Kākahu o New Zealand Football reflects our shared strength, identity and purpose woven from ambition, excellence and inspiration, with threads of unity, care, guardianship and connection. From these foundations flow the values that guide how we work and show up for one another and the game. We are committed to upholding the mana of Te Tiriti o Waitangi and are on a journey to grow and embed a rich, vibrant culture of diversity and inclusion. We aim to make football the most inclusive sport in Aotearoa New Zealand, and we’d love you to join us.
Job Description
As the Social Content Creator, you will play a key role in bringing the stories of New Zealand Football to life. Reporting to the Head of Communications, you will create engaging content across our digital and social media platforms, helping to grow audiences, strengthen fan engagement, and showcase the people, competitions, programmes and national teams that make football special in Aotearoa New Zealand.
Working as part of the Commercial, Marketing and Communications team, you'll create compelling video, photography, graphic and written content, while helping ensure New Zealand Football’s digital channels continue to reflect our brand, strategy and ambitions for the game.
Key Responsibilities
Create engaging content across New Zealand Football’s digital and social channels, including video, photography, graphics and written content.
Plan and deliver content that promotes New Zealand Football’s national teams, competitions, community football programmes and commercial activities.
Analyse content performance and audience insights to optimise engagement and reach.
Build strong relationships with stakeholders to identify and tell compelling football stories across Aotearoa.
Champion innovation and best practice by identifying emerging trends and opportunities in digital content and social media.
Desired Skills and Experience
About You
You are a creative storyteller who understands the power of digital content to connect and inspire audiences. You are equally comfortable behind a camera, in an editing suite, creating graphics, or crafting written content. You bring a strong understanding of social media, a passion for creating engaging content, and a genuine enthusiasm for football and sport. You thrive in a fast-paced environment, enjoy collaborating with others, and are always looking for new ways to elevate content and audience engagement.
Qualifications and Experience
Minimum two years’ experience managing digital and social media channels.
Experience creating content for a range of audiences and digital platforms.
Strong video production skills, including interviewing, filming, editing and distribution.
Experience using professional editing and design software such as Final Cut Pro, Adobe Premiere Pro, DaVinci Resolve, Photoshop or similar platforms.
Strong written communication skills and experience creating digital content.
Knowledge of football and futsal would be advantageous.
Relevant tertiary qualification preferred but not essential.
Why Join Us?
This is an opportunity to help tell the stories of the biggest team participation sport in New Zealand. You'll work alongside passionate people, contribute to meaningful projects across the football system, and have the chance to create content that inspires players, fans and communities throughout Aotearoa.
We welcome applications from people of all backgrounds. Research shows that individuals from underrepresented groups, including women, often hesitate to apply unless they meet every requirement. If you're excited about this role and believe you have what it takes, even if your experience doesn't align perfectly, we encourage you to apply.
Our recruitment process is fair and inclusive, and we're committed to making it accessible for everyone. We value diverse perspectives and the unique contributions each person brings to our culture. Put simply, you can be yourself here.
Applications close 5pm Friday 31 July, however we will review applications as they are received and may close the advert early if an appointment is made. Applicants must have the legal right to work in New Zealand.
